东风集团股份(00489.HK)：公司"十四五"规划及重点措施
格隆汇 11 月 20日丨东风集团股份(00489.HK)公布，公司于2020年11月8日至10日在公司总部召开战略研讨会，并形成了公司"十四五"规划草案。公司"十四五"将以"决胜卓越东风，开启世界一流新征程"为目标，以自主、改革、协同、创新为发展主题，秉持"品质、智慧、和悦"的品牌核心价值，致力于成为为用户提供全方位优质汽车产品和服务的卓越企业。公司将聚力夯实核心主业、全面实施"四化"转型，推进商用车、自主乘用车等业务高质量协同发展，加快改革、持续创新，通过变革组织和激励机制创新来构建竞争优势。
公司将持续打造商用车领先新优势，致力于成为卓越的物流运输解决方案提供商，跻身国际一流商用车企业行列。通过全面推进商用车业务转型，成为高质量发展的TOP1商用车企业。公司将不断优化商品布局，打造高端卡车；完善动力总成商品线，打造高效动力链；进一步拓展价值链，智慧物流业务以及全生命周期服务等，创造新的效益增长点。
公司将构建有市场影响力、可持续发展的自主乘用车事业，通过自主掌控核心技术和资源，推进品牌向上，打造商品长板，实现服务转型和组织、管理、营销变革。公司将以行业领先的模块化架构理念，融合打造"2+1"平台架构，即一个全新模块化平台架构DSMA、一个全新新能源平台架构ESSA、一个全新电动越野车平台MORV。"十四五"期间将累计投放20款以上全新车型，其中超过50%是新能源车型。聚力发展高端品牌"岚图"，到"十四五"末期形成年销15万辆规模，成为高端新能源领域的领先企业。自主乘用车全面平台化，且集团内共享，以大幅度降低成本、提高车型投放效率；整合集团内自主乘用车品牌标识，准确向客户传递品牌价值。
公司注重以人才激励机制变革来打造公司竞争优势，已在激励机制创新应用、市场化人才引进等方面积累了丰富的实践经验，未来将继续加强改革力度，不断激发人才活力，促进人才队伍市场意识、价值导向显着提升。贯彻以奋斗者为本的分配理念，针对骨干人才实施多元化、差异化激励。一是经营管理岗位实施岗位聘任制和契约化薪酬；二是研发领域实施项目制激励及核心技术孵化机制，研发团队薪酬与研发成果的市场表现强挂鈎、强激励；三是营销领域实施与业绩目标挂鈎的台阶式薪酬，鼓励挑战高目标；四是充分授权和鼓励各层级公司自主分配，形成薪酬激励良性循环。
公司将健全中长期激励制度体系，持续升级人才激励机制，大力推进限制性股票、股票期权等措施的实施，推动骨干人才与公司形成利益共同体，提升公司持久、可期盈利增长能力。
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