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IDC:第三季中国平板电脑出货量升21.7%至690万台 2014年以来单季最高升幅
阿思达克 11-18 15:16
调查机构IDC发表的报告指,第三季度中国平板电脑市场出货量约690万台,按年21.7%,疫情带来的需求增长以及人口普查项目的大单采购,让中国平板电脑市场创下了自2014年以来单季最高按年增幅,,其中传统直板式平板电脑出货量按年跌11.6%至334万台,而支持官方键盘平板电脑出货量则按年升87.9%至357万台。

报告指,虽然今年第三季度同比增幅再创新高,但是「缺货」再次成为中国平板电脑市场的关键字,供货问题限制了各大厂商出货量的更高提升。一方面,2019年底至2020年初,整个行业在做新一年生产规划时,对平板电脑市场前景持谨慎态度,但始料未及的「新冠疫情」促使了平板电脑市场需求爆发

。相比之下,全年整个供应链相关的产能相对不足;另一方面,海外市场需求的持续强势,也是造成国内市场缺货的原因之一。

IDC认为,目前中国平板电脑市场的缺货状态至少会持续到2020年结束,後续随着商用市场大单采购的结束,疫情推动的在线教育和休闲娱乐需求趋於稳定以及新一年行业规划的调整,预计产业链供应问题将会从2021年第一季度後半段逐步得到缓解,下半年恢复正常。

按品牌划分,第三季华为出货量按年增22.9%至260万台,排名第一,其次是苹果(AAPL.US),出货量按年大增35%至259万台,而联想(00992.HK)出货量亦升42.1%至32万台,微软(MSFT.US)则排名第四,出货量按年升23.3%至17万台。(el/k) ~

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