京東(09618.HK)雙11香港家庭清潔產品成交金額按年增逾8倍
京東(09618.HK)公布,雙11全球熱愛季(11月1-11日)累計下單金額超2,715億元人民幣(下同)創迎高,在香港區方面食品飲料、手提電話、電腦及數碼產品、智能產品(如體脂秤)以及潮流新品均為香港本地消費者在京東消費時最受歡迎的類別。
後疫情時代香港消費者對於防疫相關的產品還是保持著較高的關注度,雙十一期間,家庭清潔、紙品成交金額同比增長超過8倍;抽紙成剛需品,佔防疫類產品總成交金額的近四成。此外許多與宅經濟相關的商品銷量亦倍增,而廚具以及食品飲料成交額亦按年增長4倍,辦公家居等類目非常暢銷,銷售額按增長超過了3倍。(el/u) ~
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