京东(09618.HK)双11香港家庭清洁产品成交金额按年增逾8倍
京东(09618.HK)公布,双11全球热爱季(11月1-11日)累计下单金额超2,715亿元人民币(下同)创迎高,在香港区方面食品饮料、手提电话、电脑及数码产品、智能产品(如体脂秤)以及潮流新品均为香港本地消费者在京东消费时最受欢迎的类别。
後疫情时代香港消费者对於防疫相关的产品还是保持着较高的关注度,双十一期间,家庭清洁、纸品成交金额同比增长超过8倍;抽纸成刚需品,占防疫类产品总成交金额的近四成。此外许多与宅经济相关的商品销量亦倍增,而厨具以及食品饮料成交额亦按年增长4倍,办公家居等类目非常畅销,销售额按增长超过了3倍。(el/u) ~
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