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教育行業:把握確定性成長趨勢,維持“推薦”行業評級
格隆匯 11-13 10:34

機構:興業證券

評級:推薦

投資要點

2021年維持高教板塊推薦,主要基於1、確定性:教育作為剛需行業受外部影響小,其中,在保就業、促經濟的大環境下,民辦高校作為我國專升本、中職等承接主力,為我國優質教育資源供應做出重要貢獻。高教政策相對清晰,為確定性最強的子版塊。我國毛入學率仍有提升空間,加上穩就業、擴招等有利政策,高教企業內生增長動力仍足。2、成長性:此外,加快獨立學院轉設一方面有利於提振版塊盈利能力,另一方面可豐富併購標的,高教外生併購成長空間可期。高教企業亦通過職教、線上教育、培新、特色教育及輕資產輸出等多方位模式拓展業務邊際,保障增長。

教育培訓行業:加速整合強者恆強:受益於1.我國校外培訓滲透率全國平均27%仍有大幅提升空間;2.高考、中考體制下校內減負帶動校外搶跑需求提升;3.二梯隊教培機構全國化進程加快,行業仍將高速發展。2020年疫情期間中小機構進一步出清,龍頭份額不斷提升。K-12培訓行業一直是民辦教育行業市場規模佔比最高(1.6萬億佔民辦教育市場規模65%)增長最快(15%年增速)的行業,教培龍頭公司在此次行業嚴格規範後將迎來大發展。

在線教育加速發展,線下龍頭培訓機構準備充足將繼續搶佔市場份額:受2020年初以來疫情影響,線下學習中心被迫停課,各大教培機構同步提供線上輔導課程,加速了在線教育模式的普及。此前,幾大教培機構都大力探索在線的模式,好未來(TAL)的學而思網校和培優在線,新東方(EDU)的雙師以及OMO模式,新東方在線(1797.HK)的東方優播,以及跟誰學(GSX)的在線大班,從一線到三四五線城市,從大班到小班,業務模式和技術人才都儲備充足。

利空企穩,《民辦教育促進法實施條例》出台在即,政策面已趨於穩定,高教、培訓公司預計風險降低迎來回彈:我們預計《實施條例》終稿並不會比送審稿更加嚴格,在關鍵條款上的內容規範無實質性變化,預期利空因素已經企穩,近期行業估值受政策即將落地影響有所調整,待政策落地後高教公司風險降低將迎來回彈。

長期堅定看好教育行業,行業標的日漸豐富:自2020年1月1日以來,港股教育指數HKEI上漲19.5%,截至2020年11月10日港股教育2020財年動態PE達到20.0倍,2020財年PEG達到0.7倍。受益於獨立學院轉設及專升本、高職擴招,學歷教育推薦宇華教育、希望教育、中教控股、中國科培,職業教育推薦中國東方教育;行業格局集中全國佈局加強,課後輔導推薦新東方、好未來、思考樂教育。中長期繼續強調教育行業三不變:教育板塊穩定增長現金牛的行業特點不改變,高中大學入學率仍低、公辦學歷教育資源趨緊的行業格局不改變,精選教育標的辦學質量優、學生升學就業有保障的公司實力不改變。

風險提示:1)教育行業政策變動;2)學校招生人數不及預期;3)學生及家長對教育服務滿意度降低;4)併購整合不及預期。

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