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波司登(03998.HK)“雙十一”品牌羽絨服業務線上零售額增長逾35%
格隆匯 11-12 22:36

格隆匯11月12日丨波司登(03998.HK)公佈,於本財年,集團堅持“聚焦主航道、聚焦主品牌”的戰略方向,持續圍繞“品牌、渠道、產品、零售、供應鏈”等多方位進行系統性升級。面對2019新冠肺炎疫情帶來的市場變化和不利影響,集團積極推動新零售運營和數字化轉型,通過數據中台打通全渠道數據,在消費者研究、精準營銷、商品一體化運營等方面取得顯著性突破,其中線上業務拓展尤其明顯,主要電商平台上的銷售呈現出高速增長的態勢。

於本財年“雙十一”活動,集團品牌羽絨服業務線上零售金額較2019/20財年同期比較錄得約35%以上的升幅。其中品牌羽絨服業務項下的核心品牌-波司登的線上零售金額較2019/20財年同期比較錄得約25%以上的升幅。

於本財年“雙十一”活動,波司登在天貓服飾品牌銷售榜排名中,分別繼續蟬聯服飾行業第二名及中國服飾品牌第一名。同時,波司登在天貓服飾商家自播排名中,亦獲得全服飾行業排名第一。

於本財年截至2020年11月11日,集團品牌羽絨服業務累計線上零售金額較2019/20財年同期比較共計錄得約45%以上的升幅。其中品牌羽絨服業務項下的核心品牌-波司登的累計線上零售金額較2019/20財年同期比較錄得約35%以上的升幅。

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