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安踏集團電商年至今流水突破100億元
格隆匯 11-12 10:57
格隆匯11月12日丨2020年雙11購物節收官之際安踏集團宣佈,截至11月11日,安踏集團電商本年度流水突破100億元。安踏集團相關負責人表示:“儘管今年疫情給消費零售業務帶來一定衝擊,卻同時為電商業務的發展帶來新的機遇。2020年,安踏積極推進數字化轉型,加強‘直面消費者’和數字化的應用,通過大數據洞察來讀懂消費者、滿足消費者以及破圈吸納新的消費者,強化直播互動和銷售佔比,構建包括天貓、京東、拼多多、唯品會、微信小程序等在內的線上全平台體系,以多樣化的營銷形態與消費者深度互動,推出了眾多科技高、顏值高、價值高的‘三高’爆款,以集團物流和客服的強大體系和幾十個雲倉網絡提供優質服務保障。”
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