安踏集團電商雙11成交額28.4億 增長53%
格隆匯11月12日丨2020年雙11購物節,截至11月11日24:00,安踏集團電商“雙11”成交額28.4億元,較去年增長53%。雙11期間,安踏集團旗下多品牌共觸達消費者1.6億人,新客佔比超過83%,體現了通過數字化納新的客羣運營能力。據天貓平台數據顯示,安踏集團旗下多個品牌位列其所在類目的前列。安踏品牌位列運動鞋服類目第三,國內第一;斐樂品牌位列運動鞋服類目第五;迪桑特位列運動鞋服類目第十八;安踏兒童位居母嬰鞋服類目第四,斐樂兒童排名第九;可隆體育增速達到101%,位列户外鞋服類目第十二名;此外,亞瑪芬集團旗下始祖鳥、薩洛蒙等品牌均進入户外鞋服類目前二十名,增速領先行業,成為集團電商增長的新引擎。
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