阿里(09988.HK)俞峰冀淘宝直播未来三年渗透率提升至30%
淘宝内容电商事业部负责人俞峰表示,以直播方式全面地介绍产品,可增加消费者信心及提升购物体验,疫情期间商户开通数量按年增长2.2倍,消费者亦增长1.6倍。他透露,去年同期有17个直播间销售额逾1亿元人民币(下同),今年数量已远超去年表现。问到淘宝直播占阿里电商平台销售额比例的目标,他表示,期望在2至3年内在平台上的渗透率可达30%。
对於内地短视频平台「快手」上半年商品交易额(GMV)已达逾1,000亿元,他对竞争未感担忧,指出市场处於发展初期,增长空间足够大。
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