阿里(09988.HK)双11第二阶段有逾1,600万款商品参与折扣 Katy Perry将现身「猫晚」
阿里(09988.HK)主席兼首席执行官张勇表示,今年改变了整个双11的节奏,从1天变成了11天为周期的活动,其中11月1日到3日和11月11日为两个阶段的销售窗口。他指出从商家的角度出发,需要利用双11更好地在疫情後恢复业绩增长,双11售卖周期的改变有助於为商家创造更长的销售时间窗口,获得更好的销售成绩。
公司指出,参加天猫双11第二阶段折扣的商品及优惠将会比第一波更多更多吸引,11月11日将有超过1,600万款商品参与折扣,其中超过100万款商品是从全球紧急调货的热销爆款,以满足中国消费者强劲的需求,超过300万款是与第一波完全不同、新加入的优惠商品。
由於出境游受阻,奢侈品消费回流,经过预售期及第一阶段销售窗口,大批国际名牌正积极备货,当中Chloe及巴黎世家今年首次参加天猫双11,而FURLA於11月1日开卖首小时成交额是9-10月平均日销的20倍,BALLY 的首小时成交额则是是同样时段平均日销的60倍。
另外公司将在11月10日晚上7时30分举行「猫晚」,歌手Katy Perry将会现身,而活动将通过优酷、淘宝直播、东方卫视及浙江卫视直播。(el/a) ~
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