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移卡(09923.HK)擬1.7億元收購北京創信眾科技42.5%股權
格隆匯 11-09 19:47

格隆匯 11 月 9日丨移卡(09923.HK)公告,於2020年11月9日,移卡科技(公司間接全資附屬公司,作為買方)、目標公司北京創信眾科技有限公司、天津創信眾、賣方天津平合管理諮詢合夥企業(有限合夥)、創始人及寧波闔遠訂立股權轉讓協議,據此,移卡科技同意向賣方收購目標公司42.5%的股權,總代價為人民幣1.7億元。

目標公司是中國領先的內容績效營銷服務供應商,通過基於大數據的觀眾分析,提供精準的內容投放,同時為廣告商提供全面的績效營銷策略、創意、表現監測及優化服務。

董事認為,目標公司在互聯網保險、在線教育、電子商務等領域積累了龐大的廣告商基礎,擁有包括騰訊、抖音在內的頂級網絡媒體資源,以及包括短視頻在內的內容創作和效果優化能力。這將與公司現有的廣告精準營銷平台產生較強的協同效應,促進公司數據管理平台("DMP")的用户畫像和流量數據積累,優化其人工智能驅動的投放模式,實現良好的營銷投資報酬率。

此次戰略投資及合作,將進一步幫助雙方完成優質資源的整合,打通線上線下媒體資源及數據。董事認為,結合迅速擴大的支付服務獲取的線下流量,此次戰略投資及合作將通過多元化媒體渠道來源,進一步完善公司以人工智能和機器學習驅動的DMP,有望幫助客户實現更為精準的廣告投放,促進公司精準營銷業務的可持續高速發展。

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