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美盛文化(002699.SZ):與新華互聯簽署了戰略合作協議
格隆匯 11-09 17:11

格隆匯 11 月 9日丨美盛文化(002699.SZ)公佈,公司於近日新華互聯電子商務有限責任公司(“新華互聯”)簽署了《戰略合作協議》。本着平等互利、資源共享、優勢互補的原則,雙方基於各自的主營業務與資源,在文化領域開展多方面的深入合作,推動新華書店品牌進入新興傳播陣地,引入新技術、新模式,共同促進雙方的產業發展。

合作內容

商品合作:基於新華互聯和新華書店總店的渠道優勢和公司的供應鏈優勢,公司將商品提供給新華互聯,在新華互聯的平台新華書店商城及新華互聯的合作平台售賣。

流量合作:依託美盛文化豐富的媒體資源和紅人資源,新華互聯將其銷售或合作的商品提供給乙方進行商品的流量推廣合作。

開發聯名文創產品:雙方聯合各自所擁有的IP開發新型文創產品,共同篩選確定文創產品合作清單。合作開發的文創產品涉及的知識產權問題由雙方另行簽署具體項目合作協議確定。

線下咖啡場館合作:基於公司旗下同道大叔擁有在線下經營咖啡場館的經驗,新華互聯和新華書店總店與公司進行咖啡場館的合作,且雙方將用各自資源合作落地書店和高校內咖啡場館。

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