调查指印度禁PUBG Mobile拖累游戏直播收看量
据调查机构Newzoo发表的报告指,第三季腾讯(00700.HK)旗下《PUBG Mobile》在Twitch及YouTube上直播观看量达3.31亿小时,是所有游戏中排名第三,而大部分观看量是来自印度,而同时非手游版的《PUBG》观看量则为4,960万小时,排名21。惟近期《PUBG Mobile》的观看量微跌,主要因为印度政府计划在当地禁玩相关游戏。
该行指出随着中印紧张关系升温,印度政府在9月份禁止118只中国应用程式包括《PUBG Mobile》及《PUBG Mobile Lite》,而在10月尾腾讯暂停当地PUBG用户的服务。在禁令前《PUBG Mobile》在当地累计逾1.5亿次下载,而以观看量计游戏四大直播主亦是以印度为基地,受禁令影响游戏直播观看量由8月份的1.34亿小时跌至9月份的6,120万小时,而10月份观看量更进一步跌至4,860万小时,拖累游戏逾一年来首次跌出头十位,而游戏的四大直播主於8月至10月的直播收看时数亦录75%的跌幅。
该行早前认为Garena旗下的《Free Fire》将成《PUBG Mobile》被禁的最大得益者,之前《Free Fire》在印度遇上瓶颈,但自《PUBG Mobile》於印度被禁後环境大有改善,9月份其直播观看时数及观众已超《PUBG Mobile》。
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