上汽集團與阿里巴巴集團達成新汽車零售戰略合作
上汽集團與阿里巴巴集團日前達成新零售戰略合作。作為雙方新零售合作的一部份,天貓汽車推出的「天貓好車百億補貼」,將覆蓋上汽旗下大眾、別克、雪佛蘭、凱迪拉克等熱銷品牌。
具體顯示,消費者在淘寶App搜索「天貓購車補貼」,可鎖定由天貓提供的購車補貼,在線下4S店談至底價後,可額外疊加使用,相當於折上折。
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