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腾讯(00700.HK)「王者荣耀」全球日均用户达1亿人 与Burberry达成合作
阿思达克 11-02 12:40
腾讯游戏公布,王者荣耀日活跃用户日均达1亿人,为全球第一个平均日活跃用户日均上亿的游戏产品。腾讯(00700.HK)表示,王者荣耀具有庞大的IP价值,近年积极拓展玩具、服饰、生活用品、文具、3C、美妆、快消多品类等各领域合作,2020年IP授权GMV按年增长91%。

腾讯又宣布,王者荣耀与Burberry(BURBY.US)达成深度合作,双方将通过实体商品与线上游戏结合,为消费者提供全新品牌互动体验。

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