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天猫「双11」活动:首111分钟百品牌成交超亿元人币
阿思达克 11-02 08:32
天猫「双11」「抢先购」昨日(1日)正式开始。数亿「尾款人」涌入淘宝下单,抢购1,400万款参与折扣的商品。来自阿里巴巴的数据显示,今日开场1分钟,阿迪达斯成交额超过1亿元人民币(下同),耐克紧随其後成交额破亿。随後,科沃斯、巴拉巴拉、百雀羚、全友家居等国货品牌也争相破亿。

截至1时51分,苹果、欧莱雅、海尔、雅诗兰黛、耐克、华为、美的、兰蔻、小米(01810.HK)、阿迪达斯等100个品牌成交额突破1亿元。其中以美妆和3C家电品牌贡献最多。(ta/w)

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