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Canalys:第三季小米(01810.HK)手机出货量首晋身全球第三
阿思达克 10-30 09:49
调查机构Canalys发表的报告指,今年第三季全球智能手机出货量按年跌1%至3.48亿台,但按季来看仍升22%,当中三星出货量居首,按年升2%至8,020万台,而华为出货量则跌至第二位,按年跌23%至5,170万台,值得留意的是小米(01810.HK)首登第三位,出货量按年大增45%至4,710万台。未有在9月推出新机的苹果(AAPL.US)出货量则跌1%至4,320万台。

该行的分析指,期内小米出货量增1,450万台而华为则跌1,510万台,在欧洲的主战场华为出货量大跌25%而小米则大升88%,反映小米订下了较高的生产目标,而相关举措亦有效满足第三季渠道需求,惟公司仍面对Oppo及Vivo的竞争,两个品牌在东南亚均有各个价位的产品,现时亦正进军欧洲市场。

报告指,由於三星较依赖线下零售渠道,所以次季的出货量受到影响,但第三季则有显着复苏,估计是受惠需求由次季延至第三季,加上公司在印度市场亦重拾第二位,并推出了低至中端的产品等。

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