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山西汾酒(600809.SH)將追加3億元市場費用 用於高端產品提前佈局 增加有效終端10餘萬家
格隆匯 10-29 16:13

格隆匯10月29日丨山西汾酒(600809.SH)公佈,於2020年10月29日,公司董事會審議通過《關於汾酒銷售公司追加市場費用的議案》,為提升汾酒主銷產品的市場鋪貨率,進一步推進省外規模型市場的營銷突破,夯實市場基礎,推進渠道下沉和精細化管理,會議同意汾酒銷售公司追加3億元市場費用,主要用於“青花汾酒30·復興版”等高端產品的提前佈局;長三角重點市場的資源配置和品牌傳播;投入陳列、進店等費用,實現全國市場增加有效終端10餘萬家。

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