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《专题》研究机构对中国去年第三方移动支付交易规市占率预测(表)
阿思达克 10-27 16:05
据艾瑞谘询(iResearch)调研报告,列出对中国去年第三方移动支付交易规模市占率预测,指出中国第三方支付市场已形成由蚂蚁集团(06688.HK)(688688.SH)旗下支付宝、腾讯(00700.HK)旗下财付通两大巨头占据绝对优势,转向产业端寻求新的增量市场成为其他支付机构的关键突破点:

支付公司│2019年中国第三方移动支付交易规市占率预测

蚂蚁旗下支付宝│54.4%

腾讯(00700.HK)旗下财付通│39.4%

中国平安(02318.HK)旗下壹钱包│1.5%

京东支付│0.8%

联动优势│0.7%

快钱│0.6%

字节跳动旗下易宝│0.5%

银联商务│0.4%

苏宁(002024.SZ)旗下苏宁支付│0.2%

来源:综合企业及专家访谈、艾瑞统计模型核算

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据益普索发表2019年第三季中国第三方移动支付用户研究报告:

-据工信部资料,截至去9月底中国移动互联网用户15.98亿户

-中国手机上网用户13.04亿户,估算移动支付用户规模10.5亿户

-在16岁至59岁消费主体中,中国移动支付用户8.5亿元,占比81%

-推算中国第三方移动支付年交易规模199.39万亿人民币,年交易笔数1.22万亿(+4.6%)

-分摊单次交易,笔均金额163元人民币,人均每天支付约4笔

-日常开销计,中国第三方支付完成占比增至61%(移动支付占比49%)

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-腾讯旗下财付通及蚂蚁旗下支付宝成双巨头竞争优势

-财付通及支付宝共同渗透率93.8%,两公司各自渗透率92.4%及72.1%

-腾讯旗下财付通在个人类交易支付优势稳固,社交支付优势明显,财付通在个人类交易场景以交易额及笔数计的支付占比各48%及59%,对比支付宝各为39%及32%

-蚂蚁旗下支付宝在网购支付具领先优势巨大,交易金额及笔数占比各61%及59%,财付运分别为30%及32%

益普索列出2019年第三季中国第三方移动支付公司渗透率预测

支付公司│用户透率预测│交易金额占比预测

腾讯(00700.HK)旗下财付运│92.4%│46%

蚂蚁旗下支付宝│72.1%│43%

银联云闪付│27.2%│6%

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京东钱包│17.9%

翼支付│10.6%

Apple pay│8.1%

华为pay│8%

移动和包支付│6.1%

百度旗下度小满钱包│5.1%

苏宁(002024.SZ)旗下苏宁支付│4.9%

易宝支付│2.1%

平安(02318.HK)旗下壹钱包│1.5%

拉卡拉(300773.SZ)│1.4%

快钱│1.1%

联动优势│0.8%

#益普索料京东钱包至联动优势以上公司占中国第三方移动支付的交易金额共5%

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