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Canalys料明年全球智能音箱出货量将升21%至1.63亿台
阿思达克 10-23 15:10
调查机构Canalys发表的报告指,料明年全球智能音箱出货量将达1.63亿台,按年增长21%。该行指出今年内地疫情受控,料今年相关出货量将按年升16%,而其他市场受疫情拖累出货量增长仅3%。

该行指出受惠居家抗疫娱乐需求带动,全球各家品牌亦有推出新的智能音箱及显示器,认为踏入年尾消费旺季情况或与往年有所不同,估计中国以外市场逐步复苏,全球智能音箱市场明年将有强劲表现。

该行的分析指,亚马逊(AMZN.US)及Google(GOOG.US)均努力透过不同设计及改善声音质素等吸引买家,而苹果(AAPL.US)亦在10月份的发布会推出了新的HomePod mini,虽体积较细但估计在声音质素等的性价比均较高,值得留意的是苹果是唯一可在中国售硬件及服务的公司,估计可吸纳当地的苹果用家,并能藉机拓展音乐及其他服务。

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