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天貓雙11預售啟動 據報淘寶直播10分鐘成交超去年全天
阿思達克 10-21 16:01
據《證券時報》報道,阿里巴巴(09988.HK)旗下天貓雙11預售已於今日零點正式啟動,預售開啟一小時內,參與人數比去年同期翻逾一倍,逾300個品牌的預售成績超過去年全天成交額。

預售開啟10分鐘後,淘寶直播引導的成交就超過去年全天,增長達四倍,尤其在美妝領域,共有12個單品在淘寶直播一小時成交逾億元人民幣。

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