阿里(09988.HK)啟動2020天貓雙11全球狂歡季 超過2,600個海外品牌首次亮相
阿里巴巴(09988.HK)在今天(20日)正式啟動2020天貓雙11全球狂歡季,推出各種創新舉措和玩法,回應急速變化的消費趨勢。
當中包括:支付寶首次以數字生活平台的身份參與其中,數百萬本地生活服務商家,將於超過100個城市提供本地折扣優惠。線下的小微商家,包括路邊小店及社區雜貨店等,將可藉支付寶參與到雙11,並通過支付寶這個數字化生活入口接觸更多消費者。
另外,天貓上超過25萬個品牌合共向消費者提供超過1,400萬件的折扣商品。而為滿足低線城市消費者的需求,淘寶特價版「一元購」將提供特大購物折扣,並提供免費送貨服務。
自2009年成立以來,今年的雙11是國際市場參與度最高的一屆。為了滿足中國消費者對海外優質商品的日益上漲的需求,天貓國際將帶來超過2,600個海外新品牌首次亮相,同時阿里巴巴的跨境電商平台考拉也將攜同來自89個國家及地區的商品,首度參與雙11。
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