阿里巴巴(09988.HK):今年是平台出资力度最大之双十一
据内媒报道,阿里巴巴集团(09988.HK)副总裁家洛透露,今年将是史上平台出资力度最大的一次双十一」,平台将发放40亿元人民币(下同)现金红包、100亿品类补贴、200亿品牌大额券,整体规模是去年的2倍。
今年双十一,天猫还会发「惊喜红包」,先发红包、後消费,总额高达10亿元;对於低客单用户,推出「笔笔返」活动,这也将是品牌最强获得新客的机会。
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