阿里(09988.HK)启动2020天猫双11全球狂欢季 超过2,600个海外品牌首次亮相
阿里巴巴(09988.HK)在今天(20日)正式启动2020天猫双11全球狂欢季,推出各种创新举措和玩法,回应急速变化的消费趋势。
当中包括:支付宝首次以数字生活平台的身份参与其中,数百万本地生活服务商家,将於超过100个城市提供本地折扣优惠。线下的小微商家,包括路边小店及社区杂货店等,将可藉支付宝参与到双11,并通过支付宝这个数字化生活入口接触更多消费者。
另外,天猫上超过25万个品牌合共向消费者提供超过1,400万件的折扣商品。而为满足低线城市消费者的需求,淘宝特价版「一元购」将提供特大购物折扣,并提供免费送货服务。
自2009年成立以来,今年的双11是国际市场参与度最高的一届。为了满足中国消费者对海外优质商品的日益上涨的需求,天猫国际将带来超过2,600个海外新品牌首次亮相,同时阿里巴巴的跨境电商平台考拉也将携同来自89个国家及地区的商品,首度参与双11。
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