簽約客户翻倍 兑吧(01753.HK)助力淘寶商家備戰雙十一大戰
在今年618期間，兑吧(01753.HK)首次切入淘寶商家提供用户運營SaaS，併成功服務了認養一頭牛、珍視明、相宜本草、傑士邦、FILA(斐樂)、百草味、珀萊雅、波司登、安踏、良品鋪子、半畝花田等10多個淘寶TOP品牌賣家，幫助其在年中大促中取得亮眼成績。其中珀萊雅的深海潛水活動日均參與度達到了87％，波司登的新增入會率達到45％，認養一頭牛的養成活動10天超過30萬頭牛被認養。活動效果得到品牌的一致認可，因此眾多商家包括良品鋪子，認養一頭牛、珀萊雅、FILA等在備戰雙十一期間再次選擇與兑吧合作。本次雙十一兑吧合作的客户是618的兩倍之多，兑吧從商家端了解到三類電商細分行業對用户運營有強烈的需求，一類是三隻松鼠、娃哈哈這樣的食品飲料，一類是國產美粧品牌比如珀萊雅、花西子等，第三類是巴拉巴拉、FILA之類的服裝品牌。
雙十一的備戰，各大平台都已提前佈局一月有餘，新玩法也是層出不窮。不論是平台還是商家對雙十一最直接的關注點仍然是店鋪的GMV，而經歷了十多年的年度購物節已經出現了“流量狂歡背後，GMV增長乏力”的現象，影響GMV的關鍵指標不外乎：流量指標(用户數等)、轉化指標(首單率、復購率等)兩大塊，電商已經從狂奔收割用户時代，正式邁進了精耕細作、細化運營的時代。
如何開展精細化運營呢？運營重心需要從拉新流量轉移至存量用户——對用户進行精細的分羣，並配以細分的運營策略，將合適的產品精準推送給用户。
用户運營SaaS行業的領先者——兑吧有一套以消費者為核心的精細化運營解決方案。核心是圍繞店鋪種草，會員招募、促進購買、會員活躍四大消費者核心經營指標，配合店鋪的運營場景，不斷加強消費者與店鋪之間的粘性，最終提高店鋪GMV。
此前兑吧已經在用户運營SaaS領域深耕六年，複合增長率超218％，為16000多家企業賦能助其"智慧化"運營。在經歷這次疫情後，如何減少線下依賴，提升線上效率的數字化升級已經成為各大傳統企業的首要任務，以兑吧為例的SaaS服務等數字化方案提供商的作用已經日益顯現。
隨着互聯網流量進入存量時代，產業互聯網的To B賽道將迎來高光時刻。據機構統計數據顯示，中國B端用户規模是美國的5-8倍，美國有2700萬家企業，超百億美金市值的SaaS企業有100多家。而中國僅有300多家企業級服務提供商，市場大，競爭小，但市值超過百億美元的為零，這意味着今後國內toB類的企業有非常廣闊的空間，因此市場普遍對國內的SaaS企業有較高期待。
兑吧作為國內用户運營SaaS細分領域的領頭羊，為商家提供有效運營策略及產品，助力店鋪gmv的增長，致力於讓商家擁有"平台級的運營能力"。目前僅淘寶平台就有1000多萬的入駐商家，隨着本土品牌商家的持續壯大以及人口紅利的不斷萎縮，兑吧的用户運營SaaS業務將迎來更廣闊的市場需求。
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