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一田黄思丽:料「购物优惠日」期间网上平台营业额按年升50%
阿思达克 10-20 12:21
一田百货行政总裁黄思丽女士表示,市民消费模式改变,无论衣食住行均熟习了网购方式,因此对一田网店的购物需求亦大幅上升,未来亦会加强网店的规模。

她续指,是次一连12日「一田购物优惠日eShop率先买」大幅增加货款至1,600款,比5月举行的「eShop率先买」的货款大幅上升22%,较去年同期更大升148%,其中以超市食品、化妆套装及厨具用品货品选择最多,货款较去年同期多1.5倍。

同时,为迎合年轻一代网购的潮流,一田首次以网上直播形式推介货品,希望全方位迎合不同年龄层的目标客群。她预料,「eShop率先买」整体营业额按年会上升50%,预计食品及卡通货品一如既往为最抢手,故对整体销情抱审慎乐观的态度。

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