Impossible Foods旗下植物肉本周起在全港約100間百佳超市上架
Impossible Foods宣布,旗下植物肉在本周起將陸續在全港約100間百佳超級市場上架,包括:PARKnSHOP、FUSION、TASTE、food le parc 及 GREAT FOOD HALL,亦於百佳網店parknshop.com有售。而340克零售裝建議零售價為88.9元。
Impossible Foods行政總裁及創辦人Patrick O. Brown在網上會議上被問及公司有否受到疫情影響時,他表示為了保護員工,現時大部分員工仍在家工作,直至確保工作環境安全才會讓他們上班,但大部分科學家已回到工作崗位。另外,公司在今年初有95%的業務是來自餐飲服務,但疫情對此板塊的影響最深,而目前大部分餐廳業務仍未恢復至疫情前的水平。因此,公司迅速採取行動,以加快產品的推出及零售工作,使消費者能在餐廳以外的地方嘗到旗下產品。現時在美國,已有超過13,000家食品雜貨店出售其產品,而且銷售表現良好。
他又指,公司已在今年初下調產品價格,隨著公司開始具規模,絕對會將一些節省的成本惠及消費者。但公司仍是一家初創企業,因此在具有一定規模之前,將需要不斷投資以支持公司的研發能力。
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