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英国监管机构:Instagram承诺遏制KOL广告活动
阿思达克 10-16 15:14
英国竞争及市场管理局(CMA)表示,Facebook(FB.US)旗下Instagram已经同意采取措施,打击KOL在其平台上的隐藏广告。

CMA表示,社交媒体平台上的广告模式出现变化,Instagram已承诺作出调整,KOL必须申报他们是否收到任何收益来发帖推介产品或服务,同时Instagram还将利用技术来识别未有申报的广告帖文。

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