黄金周期间 天猫国际平台成交额按年增长79%
据天猫国际数据显示,今年10月1日至7日期间,天猫国际平台成交额较去年同期增长79%。当中,「4小时飞行圈」(意指从中国出发的飞行时长不多於4小时的旅游目的地)商品依旧是消费者大热类别,日本、泰国、南韩及马来西亚等国家是增长最显着的热门商品来源地。
在10月1日至7日期间,日本、南韩及泰国进口产品在天猫国际平台的销售分别按年增长107%、98%和69%。天猫国际海外直购成交额较去年同期增长429%。其中,欧洲仓直邮商品按年增长621%;南韩仓按年增长607%;日本仓按年增长242%。
根据线上旅游平台飞猪的数据,假期出游的群组以家庭为主,早在「十一黄金周」开始前,适合全家出游选择的房车预订量,较去年黄金周前夕多77%;包括主题乐园及景区在内的亲子门票预订量也按年多30%。此外,在飞猪平台上的民宿订单量较去年上涨68%,其中近郊乡村民宿,以及家庭独栋型的民宿较受欢迎。飞猪数据显示,95後首次成为黄金周出游的主力,在出游人群的年龄分布中占约30%;若单计10月1日国庆日,透过飞猪申请的租车预订量,较去年国庆日增长约160%,青海、甘肃、云南和海南省成为最受欢迎的租车游目的地。在「十一黄金周」期间,小镇青年激发县域市场的旅游需求及消费力,中国三线或以下城市的出游人次占比达60%。另外,票务平台大麦数据显示,长假期期间中国音乐节场次较去年黄金周同期增长130%,预计音乐节票房能较去年提升超过100%,其中二线及以下城市的票房贡献占超过60%。
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