美克家居(600337.SH)再獲殊榮,彰顯品牌力與市場價值
近日,美克家居(600337.SH)在國家市監局與發改委、工信部等16個部門聯合開展的2020年全國"質量月"活動中獲得"全國質量誠信標杆企業"殊榮。這是美克家居今年在榮膺"中國500最具價值品牌"、"全國傢俱行業質量領先企業"等獎項後的又一重要認可。
質量是美克家居品牌力的重要保障。作為一家有高度社會責任感的企業,美克家居不斷強化質量意識、細化質量標準、優化生產方式、奉獻優質產品以更好地滿足消費者需求。在高品質的支撐下,美克家居以藝術為核心,打造多品牌、全渠道的戰略矩陣,構築自身品牌力。
行穩致遠,美克家居的品牌力為其市場價值不斷加碼。9月26日,美克投資集團有限公司將所持有的美克家居1.77億股份(佔美克家居總股本的10%)轉讓給贛州發展。據瞭解,贛州市南康區傢俱產業是當地支柱產業,是《國務院關於支持贛南等原中央蘇區振興發展的若干意見》中重點支持產業。此次國資的溢價入場,是藉助美克家居頭部企業的力量去撬動贛州傢俱產業升級,不僅展現了市場對於美克家居長期價值和團隊的認同,也是美克家居品牌力、產品力、渠道力的綜合溢價。
公告顯示,贛州發展持股美克家居的主要目的是認同上市公司的發展戰略,看好上市公司的未來發展,認可上市公司的長期投資價值;同時,按照江西省"四區一中心一高地"的數字化經濟發展戰略目標,贛州發展將通過戰略合作充分利用美克家居的全渠道能力,將南康當地由產業資源型轉變為品牌經濟型,對南康當地傢俱產業由傳統制造業向智能製造的產業升級起到引領帶動作用,為南康產業戰略升級和高質量發展做出貢獻,並對當地税收、就業起到拉動作用,實現雙贏。
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