受疫情影響Newzoo降今年電競收入預測至9.5億美元
調查機構Newzoo發表的報告指,根據最近的分析和調查,更新了對2020年全球電競市場收入預測,由9.74億美元(下同)降至9.5億元。該行指出,下調電競收入預測主要是考慮到新型冠狀病毒疫情持續並帶來難以預計的影響,值得留意的是電競觀眾並無減少,意味需求上並無下跌,而參與的機構亦未有縮減,意味供應亦無下降,調整主要是基於今年部分的電競活動因疫情而延遲或取消。
受疫情影響,考慮到需避免大型的群眾聚集,該行現時估計今年餘下時間電競活動都不會有現場觀眾,而現場觀眾減少將為門票收入預測帶來負面影響,同時亦會拖累到周邊商品出售的表現,因為很多電競粉絲都會在巡迴實現場購物。受疫情影響該行將今年商品及門票收入預測由7,620萬元降至5,250萬元。
Newzoo指出,《英雄聯盟》夏季於在歐洲及北美均有表現,因為Riot Games因應疫情採取了不同策略,過去夏季賽事收看人數通常較春季跌20%至30%,而今年夏天賽事的觀看人數則較春季增加,但另一方面受旅遊禁令影響,部分國際大型賽事未能舉行,因為很多頂級隊伍均未能出國。
該行指出疫情帶來的影響最後亦會拖累到贊助及轉播收入的增長,估計疫情爆發的影響有機會持續至2021年,屆時或會再調整收入預測。
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