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受疫情影响Newzoo降今年电竞收入预测至9.5亿美元
阿思达克 10-08 11:31
调查机构Newzoo发表的报告指,根据最近的分析和调查,更新了对2020年全球电竞市场收入预测,由9.74亿美元(下同)降至9.5亿元。该行指出,下调电竞收入预测主要是考虑到新型冠状病毒疫情持续并带来难以预计的影响,值得留意的是电竞观众并无减少,意味需求上并无下跌,而参与的机构亦未有缩减,意味供应亦无下降,调整主要是基於今年部分的电竞活动因疫情而延迟或取消。

受疫情影响,考虑到需避免大型的群众聚集,该行现时估计今年余下时间电竞活动都不会有现场观众,而现场观众减少将为门票收入预测带来负面影响,同时亦会拖累到周边商品出售的表现,因为很多电竞粉丝都会在巡回实现场购物。受疫情影响该行将今年商品及门票收入预测由7,620万元降至5,250万元。

Newzoo指出,《英雄联盟》夏季於在欧洲及北美均有表现,因为Riot Games因应疫情采取了不同策略,过去夏季赛事收看人数通常较春季跌20%至30%,而今年夏天赛事的观看人数则较春季增加,但另一方面受旅游禁令影响,部分国际大型赛事未能举行,因为很多顶级队伍均未能出国。

该行指出疫情带来的影响最後亦会拖累到赞助及转播收入的增长,估计疫情爆发的影响有机会持续至2021年,届时或会再调整收入预测。

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