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乐享互动(06988.HK)中期净利润6,140万人币 大增1.2倍
阿思达克 10-08 12:32
在9月下旬才挂牌上市的乐享互动(06988.HK)公布截至今年6月30日止六个月未经审核中期业绩,录得收益3.48亿元人民币(下同),按年增长66.2%。毛利为9,450万元,增长87.3%。净利润大幅增长123.3%至6,140万元,净利率由去年同期的13.1%增加至17.6%。

期内,集团线上产品效果类自媒体营销服务收益约3.17亿元,增长60.8%,主要为应用类(游戏、文化、金融、应用、教育)收益。实物产品效果类自媒体营销服务收益则约3,040万元,增长147.8%,主要为3C数码配件带货收益。

公司指,线上产品活动及应用收益增加,由於自媒体效果营销业务市场需求增大,以及公司在2020年上半年较2019年同期客户数量有较大增加,加上数据算法、优化效率的提高,平均单价及接入的营销点位有所提升,使总收益有较大增长。此外,於COVID-19爆发期间,游戏、阅读项目的需求增加,且项目的平均单价高,因此带动整体收入增长。

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