中国动向(03818.HK)授出滑雪服装品牌商标使用权
中国动向(03818.HK)公布,公司於今日(7日)以特许授权商身份,与株式会社志风音以特许使用商身份订立经销及许可协议。向对方授出独家权,可在日本以及集团拥有「Phenix」品牌商标权的其他地区,包括某些欧洲地区、韩国、澳洲及美国(中国除外)就设计、制造、销售及营销若干产品使用若干「Phenix」商标。该协议有效期为三年零三个月,自明年1月1日起至2024年3月31日止。
公司指,「Phenix」品牌在日本滑雪服装市场占有领先地位,集团决定将「Phenix」品牌的特许使用权授予特许使用商,特许使用商为一家从事成衣和运动产品产销业务的公司,於日本内外设有强大的零售及分销网络。从直接分销「Phenix」品牌产品转为与日本当地知名的分销商订立特许使用安排销售「Phenix」品牌产品,相信此举有助集团将其所有资源和营销工作投放於发展中国市场的核心品牌。
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