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阿里巴巴如何保持创新力?张勇:“履带式发展”使速度和质量完美统一
格隆汇 09-30 13:51

格隆汇9月30日丨“创新是阿里巴巴20余年来不断发展最重要的动力。”阿里巴巴集团董事会主席兼首席执行官张勇在阿里巴巴2020年度全球投资者大会上说,在疫情带来的诸多不确定性中,数字化是最确定性的历史机遇,将对社会进程产生巨大影响,“持续创新的能力是我们抓住数字化这一关键历史机遇的宝藏。”

此次投资者大会期间,阿里巴巴披露多项重磅业务进展:截至2020年6月底,阿里巴巴集团和蚂蚁集团年度中国用户合计达10.7亿;数字经济体覆盖的广阔消费场景和协同效应形成了强大粘性——使用阿里巴巴5项或5项以上服务的消费者每月登录平台27天。2021财年内,预计阿里云将实现盈利,菜鸟的经营活动现金流将转正。

(9月30日,张勇在阿里巴巴集团2020年度投资者大会上说:“创新是阿里巴巴20余年来不断发展最重要的动力。”)

“阿里有句话叫‘履带式发展’,就是我们永远为今天而工作,为明天而投资,为后天而孵化。”张勇说,阿里巴巴通常用8到10年来潜心孵化新业务,把用户价值做深做厚。阿里云已走到第11年,菜鸟成立至今已经7年。事实表明,这些当时的“创新”正转化为扎实的成果,不断夯实阿里巴巴的领先优势。

面向未来布局的同时,阿里巴巴的成熟业务也不断创新升级,成为驱动“履带”运转的另一动力。淘宝的信息流、直播、短视频、互动游戏等产品不断更新迭代,为淘宝天猫持续注入新增量。过去12个月,淘宝直播的用户同比增长160%,而商家参与直播的同比增速更高达220%。最“年长”的B2B贸易平台也呈现出漂亮的增长曲线——2020年6月,阿里巴巴国际站和1688两个平台的日均买家数分别同比增长100%和50%。

张勇指出,天马行空和脚踏实地在阿里的创新中缺一不可;既要大胆畅想未来,基于建设数字商业基础设施的战略方向坚定前行;公司的经营和发展也要保持高质量运转。

在这当中,技术起到关键作用。多年来,阿里技术和商业的红利互相灌溉,一方面持续提升自身运营效率,一方面不断培育新的机遇萌芽。张勇多次强调,阿里是一家用技术创新带来商业创新,并将技术与商业完美结合的公司。去年,阿里巴巴核心系统已实现100%上云,AI能力与业务场景的结合越来越广泛。近几年来陆续浮出水面的盒马、钉钉、新制造平台“犀牛智造”等,无不是技术融于商业、产业后诞生的新物种。

此外,阿里核心商业的持续强劲增长,带来了充裕的现金流,使它对投入长期成长充满信心。

“我们坚信在创新过程中,最重要的是创造客户价值。”张勇说,在充满竞争的市场中,阿里巴巴并不是通过投资和规模来获取创新。“我们愿意为了创造客户价值而投资,同时也对自己的经营效率、对用户的价值的满足提出更高要求,从而在高速发展的进程中,实现速度和质量的完美统一。”

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