淘寶直播12個月累計成交額逾3,000億人幣 用戶按年增1.6倍
來自阿里巴巴(09988.HK)2020年度全球投資者大會消息顯示,過去12個月,淘寶直播的成交額超過3,000億元人民幣,並繼續保持高速增長。淘寶直播的用戶按年增長1.6倍,而商家參與直播按年增達2.2倍。
淘寶天貓總裁蔣凡表示,信息流已成為消費者逛淘寶的最核心方式之一。除通過信息流進行商品推薦,還融入很多直播、短視頻等新形態,新技術對電商效率和消費者體驗亦見提升。
此外,今年3月正式上線的淘寶特價版首度「亮相」。最新數據顯示,截至8月,淘寶特價版的MAU(月活躍用戶數)達到5,500萬。(ta/k)
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