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建行行长:取得数字化经营初步成果 全力打造「数字化工厂」
阿思达克 09-23 14:59
建设银行(00939.HK)(601939.SH)行长刘桂平在「2020中国银行业发展论坛」上表示,今年以来,建设银行积极探索数字化经营模式,并取得数字化经营的初步成果。

刘桂平表示,企业级技术架构和大数据分析能力是基础,建行将全力打造「数字化工厂」,深入推进「数字力工程」,探索建立数据资产管理体系,搭建包括业务中台、数据中台和技术中台在内的大中台体系。

在经营理念上,开启从以产品销售为中心到以客户体验为中心的转变;在营销模式上,经历了从单点推送营销到互联平台、构建场景、营造生态的革新,实现「全链路、全渠道、全天候」的全域营销。

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