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宣亞國際(300612.SZ)擬1.584億元收購星言云匯60%股權
格隆匯 09-22 20:10

格隆匯 9 月 22日丨宣亞國際(300612.SZ)公佈,公司擬以自有資金或自籌資金1.584億元(人民幣元,下同)收購公司控股子公司天津星言云匯網絡科技有限公司(“星言云匯”或“標的公司”)的剩餘股權,即湯斯、菏澤眾行企業管理諮詢中心(有限合夥)(原名:天津眾行有道企業管理諮詢中心(有限合夥),“菏澤眾行”)合計持有的星言云匯60%的股權。此次交易完成後,星言云匯將成為公司的全資子公司。

星言云匯是一家專業的數據驅動的精準營銷與效果營銷解決方案供應商。星言云匯及其子公司自2019年開始代理巨量引擎品牌旗下產品客户端廣告營銷業務,巨量引擎(Ocean Engine)作為字節跳動旗下的營銷服務品牌,整合了今日頭條、抖音、西瓜視頻、懂車帝、穿山甲等產品的營銷能力。星言云匯主要為客户提供品牌廣告和效果廣告投放服務。

此次交易旨在進一步增強上市公司以數據和運營驅動的效果營銷能力的提升,進一步拓展優勢移動平台資源,提升上市公司綜合競爭力。此次交易符合公司戰略規劃及業務發展需要,對公司業務拓展及未來發展具有積極意義

此次交易有利於增強公司的盈利能力,對公司未來經營業績將會產生積極影響。此次交易完成後,星言云匯將成為公司的全資子公司,有助於上市公司進一步加強對子公司的控制和管理,提高決策效率,符合公司長期發展目標。

星言云匯已於2019年11月4日納入公司合併報表範圍,此次交易不會導致公司合併報表範圍發生變化,星言云匯所有盈虧將全額歸屬於上市公司股東。此次交易資金來源於公司的自有資金或自籌資金,將對公司當前的財務狀況、現金流等方面有一定影響。若投資未達到預期,將會對公司的資金使用效率產生一定的影響。

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