粵傳媒(002181.SZ):擬投資改造運營廣州日報社人民中路園區
格隆匯 9 月 21日丨粵傳媒(002181.SZ)公佈,根據公司的戰略規劃和發展思路,經公司第十屆董事會第十二次會議批准,擬租賃廣州日報社位於廣州市越秀區同樂路10號大院等66處物業(“廣州日報社人民中路園區”),由公司擬設立的全資孫公司“廣州廣報文化園區運營管理有限公司”(暫定名,公司名稱以工商行政管理部門最終核定為準),將其建設改造成為“粵港澳大灣區大健康文化創意產業示範基地”。
廣州日報社人民中路園區改造項目整體定位為粵港澳大灣區大健康文化創意產業示範基地,通過數字文化、健康以及“互聯網+”等業態的佈局,將本項目打造為獨具特色的大健康成果轉化中心、展示體驗中心和產業交流中心。
項目租賃改造建築面積約23,419.07m²,最終租賃面積以房產證登記有效面積為準。項目業態以辦公、商業、居住三大業態為主,配備部分公共配套服務業態,此外,建設一定規模的停車庫,擬打造立體花園,並打造多個景觀節點,對部分建築進行外立面改造及內部裝修改造。
項目建設投資約3944.23萬元,另外在經營前期需要經營流動資金約1559.56萬元,前期資金需求總額約5503.79萬元。
資金主要來源於註冊資本自有資金2500萬元,剩餘資金以債權融資的形式解決。
項目的建設是公司的產業轉型升級的需要。本項目是公司在文化產業投資經營方向上的積極探索,是公司盤活自有資源、優化主業核心競爭力、推動實現產業轉型和產業升級、打造品牌的重要舉措,是公司從“傳統紙媒經營者”轉型成為“城市媒體運營商、城市文化服務商和文創產業生態投資運營商”的需要。
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