首創置業(02868.HK)投入1550萬元贊助網球比賽 持續提升品牌影響力
格隆匯9月18日丨首創置業(02868.HK)公佈,於2020年9月18日,公司與中網公司訂立贊助協議,據此公司將作為冠名合作商贊助由中網公司運營管理的2020年中網業餘聯賽及2020年網球菁英邀請賽,贊助費總額為人民幣1550萬元,網球比賽預期將於2020年9月至2020年12月舉行。
2020年首創置業中網業餘聯賽將於2020年10月17日至2020年12月31日於中國多個城市,包括北京市、上海市、武漢市、重慶市、成都市、昆明市及瀋陽市舉行。2020年首創置業網球菁英邀請賽將於2020年9月25日至10月17日於中國北京市及上海市舉行。
公司表示,中國網球公開賽是中國唯一以國家命名的國際網球賽事,是國內綜合級別最高、參賽人數最多、影響力最廣的領軍賽事,是中國頂級體育IP之一。中網業餘聯賽和網球菁英邀請賽是依託中國網球公開賽的品牌資源形成的全國性網球比賽。公司積極踐行“品質生活共同體”的企業品牌戰略,通過贊助網球比賽,藉助其累積的覆蓋全國的球迷及網球愛好者羣體,通過網球人羣的消費導入,為公司提供廣泛的市場營銷及廣告商機,實現房地產業務板塊的目標客户共享,同時於舉辦網球比賽的不同城市進行媒體宣傳報導,而集團於該等城市均有若干項目,該等曝光度將有助於推廣公司的品牌及標誌,持續提升公司品牌影響力。
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