新生代偶像範丞丞為GXG品牌代言,羽絨風潮一觸即發
今日,GXG品牌方、新生代偶像範丞丞相繼官宣:範丞丞即日化身GXG品牌代言人,青年羽絨製造局局長!
近來看到,時尚品牌對於代言人的選擇愈發年輕化,新生代偶像青春、時尚的形象與品牌文化更加契合,受益於粉絲經濟的快速發展,偶像背後輻射的高轉化年輕消費羣體,代表着廣闊的發展空間。衣品爆棚、才華橫溢的新生“範”弟弟加盟GXG,極大可能再次引發羽絨風潮,期待二者攜手的高能量碰撞。
此外據悉,“青年羽絨製造局”項目,將帶着四大設計師系列在羽絨品類上“大刀闊斧”。
具體而言,該系列不再單單把羽絨運用於羽絨服品類,而是更多的將羽絨與其他品類深入結合,其中包括四大設計師團隊共同組成的四個羽絨系列支線,品類涵蓋衞衣、外套、毛衫、大衣、羽絨服、及周邊配飾,風格從户外機能到運動休閒。原材料上,GXG準備從絨的原材料上提升品質,或採用西班牙納瓦爾白鴨絨、德高納米拒水羽絨、薰衣草芳香羽絨、安心絨頂尖的四大羽絨材料;產品面料上,GXG更傾向於抗菌面料、克輕面料到可回收面料;產品配件上,GXG或將採用爆裂牙拉鍊、防靜電拉鍊、雙開快脱拉鍊以提高便捷性。
從設計風格到原材料選控再到面料語言等,GXG預期均進行差異化定位,能夠滿足不同畫像消費者的需求。綜合來看,“青年羽絨製造局”項目有望帶動GXG冬季產品銷售放量, GXG下半年的發展態勢趨於良好。
另值得一提的是,日前阿里巴巴正式對外宣佈成立“犀牛智造”, 掀起“數字”製衣革命,致力對傳統服裝供應鏈進行柔性化改造,而據瞭解,GXG在柔性供應鏈領域已有多年運營經驗。

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