據報中移動(00941.HK)停流量套餐「不限量」宣傳 推階梯式計價
據內地傳媒報道,中移動(00941.HK)已發下通知,要求在大流量資費產品中停止「不限量」傳播,並將各類線上線下廣告、自有渠道、營銷活動中含有「不限量」內容的宣傳下架。報道指,已發佈、含有「不限量」內容的宣傳物料進行撤換,而所有檔位套餐,均需在廣告畫面中標註「流量暢享,達量降速」提示。
之前有報道指,三大運營商叫停「不限流量套餐」的說法,改頭換面成「暢享套餐」,三大運營商均使用新套餐取代不限流量套餐。
中國移動表示將推出新的普通版暢享套餐,超出套餐部分的流量進行類似階梯式的計價方式。所謂階梯式計價方式實際上廢除不限流量。(el/u) ~
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