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K11 MUSEA料第三季營業額可有60%升幅
阿思達克 09-14 09:08
新世界(00017.HK)旗下尖沙咀K11 MUSEA今年第二季營業額按季反彈35%,當中奢侈品、鐘錶珠寶方面的營業額升幅達60%,並預期第三季營業額亦將錄按季錄60%升幅,本地消費群有帶動「報復式消費」現象。

K11 MUSEA指拓展了多項新銷售策略,包括線上營銷「K11 Live Shop」及多個直播銷售活動,將在線流量轉化為商戶的銷售渠道。另外,商場為VIP提供送貨及送餐服務等,配合客人需要,新增銷售方式佔7至8月份整體銷售額15%。

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