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屈臣氏與阿聯酋Al-Futtaim集團簽特許經營協議 2025年前開100家分店
阿思達克 09-08 14:09
屈臣氏宣布與中東領先且業務廣泛的私人企業Al-Futtaim今天(8日)宣佈達成獨家特許經營權協議,將集團旗下的保健美容旗艦品牌屈臣氏,引進海灣阿拉伯國家合作委員會(GCC)成員國,將是集團成立以來首次簽訂的特許經營權協議,以及首度將業務擴展至中東地區。

首家位於杜拜購物中心的屈臣氏旗艦店將於10月1日正式揭幕,同時網店、手機應用程式及會員計劃等亦會同日推出,集團計劃在2025年底前在當地開設100家分店。另外屈臣氏將於今年第四季,在杜拜節日城及阿聯酋購物中心開設兩家分店,並於2021年進駐沙特阿拉伯。

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