Canalys:次季北美可穿戴装置出货量升10% 市场规模持平
调查机构Canalys发表的报告指,次季北美可穿戴装置市场规模按年持平在20亿美元(下同)水平,而出货量则按年升10%,平均销售单价则跌11%至235美元,主要因为低端的运动追踪装置冒起,而苹果(APPL.US)的Apple Watch Series 3则按年增长三成。
该行指出北美消费者需求持续,但留意个人消费谨慎,带动了在电商平台如亚马逊的运动手环消费,分析指出疫情期间美国人加大在50元以下运动手环的消费。
而美国运动手环的升势抵销了智能手表的跌幅,主要因为三星及Fitbit(FIT)为准备於8月推新款需要去库存。按品牌划分次季苹果的出货量按年升9%,市占率达37.6%,而Fitbit出货量则跌12%,市占由去年同期的24.1%降至19.3%,Garmin(GRMN.US)出货量则升27%,而三星出货量则跌48%。(el/k) ~
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