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Visa:疫情加速网上消费及感应式支付应用
阿思达克 09-03 13:39
Visa(V.US)调查发现,自疫情爆发以来,亚太区五分之一的消费者首次尝试网上购物。此外,疫情期间,超过三分之一的香港消费者更愿意透过网上购物,而67%的受访者认同商户发展网上业务尤为重要。

Visa香港及澳门区董事总经理史美琪表示,疫情期间,香港以及亚太其他市场的数码支付普及率领先全球。电子商贸交易额(不包括旅游相关开支)上升10个百分点,主要由於杂货和食品配送增加。与此同时,消费者出境旅游仍受限制,只能透过跨境电子商贸方式购物,因此跨境电子商贸交易亦录得增长。

Visa指出,在疫情持续的情况下,更多消费者於商店或零售商结帐时会选择电子支付。目前感应式支付占香港Visa实体交易70%以上,较疫情前的可比数据上升了10个百分点,远高於亚太区的平均水平的41%。

最新研究显示,虽然相关方案尚未於亚太地区普及,但大多数消费者均愿意直接透过商户的智能手机进行感应式付款。消费者最乐意使用手机感应收款的市场为马来西亚,其次为香港与台湾,以及印度。(el/a) ~

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