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AT&T据报弃售华纳游戏分支 正探讨出售广告分支Xandr
阿思达克 09-02 09:28
《彭博通讯社》引述消息报道,美国电话电报(AT&T)(T.US)已放弃出售华纳兄弟旗下游戏分支华纳兄弟互动娱乐(Warner Bros. Interactive, Entertainment)的计划。该分支拥有哈里波特等游戏版权,估值达40亿美元。新冠疫情下更多民众选择家庭娱乐,公司认为游戏分支业务有增长潜力,因而把该分支从非核心业务名单中剔除。早前有报道指,微软、Take-Two互动软件、Electronic Arts及Activision Blizzard等均被视为该项目的潜在买家。

另据《路透社》报道,公司正探讨出售其广告分支Xandr。公司於2018年以16亿美元广告科技企业AppNexus後推出Xandr,透过收集客户手机、互联网及电视服务的用户资料,向消费者提供针对性广告。

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