拉夏貝爾(06116.HK)計劃將線上業務模式調整為品牌授權加運營服務
拉夏貝爾(06116.HK)公布,為推動公司品牌業務結構優化調整,激發線上業務渠道的變革動力,公司計劃將線上業務由「企劃設計-自主採購-平台運營-線上銷售」的傳統模式調整為「品牌授權+運營服務」的新模式。在新模式下,公司線上業務採取「輕資產」的業務運營模式,計劃將旗下品牌系列商標分別授權給供應商、經銷商及代理運營商等,並將線上業務的運營管理交由專業的品牌運營公司代為運營。
公司指,後續「品牌授權+運營服務」將成為公司線上業務日常運作的新模式,公司將不再使用自有資金採購線上貨品,亦不再獨立經營電商平台銷售業務。
公司認為,鑒於擬將線上業務交由品牌運營公司代為運營,後續公司線上收入將以收取授權使用費為主要來源,因此預計公司線上渠道收入將明顯下降;與此同時,公司線上業務將以獲取授權收益為主,不再參與線上貨品的設計和採買等環節,不再承擔線上渠道庫存風險,若該線上業務模式順利推進,將對公司經營業績產生積極影響。
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