呷哺呷哺(00520.HK):成本控制得當,湊湊表現突出,維持”推薦“評級,目標價:11.00港元
機構:華創證券
評級:推薦
目標價:11.00港元
事項:呷哺呷哺披露2020年中報,報告期內,實現收入19.22億元,同減29.1%。税前淨虧損3.12億元,同比下降238.5%。應占淨虧損2.55億元,yoy-255.4%。經調整純利-1.93億元,yoy-191.6%。外賣業務提振明顯,同增18.5%至1.57億。調味品業務同增133.3%至5710萬元。
評論:上半年新開31家呷哺和5家湊湊;截至期末,呷哺達1010家,湊湊達107家。呷哺門店一二三線城市佔比分別為36%/40%/24%。湊湊門店一二三線城市佔比分別為52.3%/46.8%/0.9%。因超44%門店分佈在湖北,東北和北京地區,受疫情影響較為嚴重。
分品牌看,呷哺上半年實現收入12.227億元,同減44.4%,收入佔比達到63.6%。客單價從57.4元提升5.9元至63.3元(一二三線城市分別增加6元,6.1元,6.5元),主要系優化產品結構,推新品以及外賣業務銷售增加導致,主動調價幅度較小;翻座整體從2.4次下降到1.8次,一二線城市下降明顯(3.2至2.1;3.2至1.6),三線城市及以下由2.1下降至1.7。湊湊上半年實現收入5.93億元,同增21.3%,收入佔比達30.9%,客單價提升9元至105元(湊湊的客單,分母中計入了茶飲外賣;只算堂食火鍋,客單價在130-150之間),主要系新增菜品和飲品導致,主動調價幅度較小;一線城市ASP提升較為明顯(92元至104.6元),二線城市增加2.7元,三線城市為92.9元;翻座整體從4.1次下降到2.9次,一二線城市下降明顯(4.6至3.3;3.4至2.6),三線城市僅有一家店,翻座為1.3次。sssg數據因營業時間不足未披露。
成本端:食材及耗材佔比39.8%(19同期36.7%),主要系促銷活動增加導致;隨着公司供應鏈建設完善,主要食材成本上漲壓力有所緩解。員工佔比33.1%(19同期26.5%),主要系人工成本較為剛性,變動趨勢與全行業一致。受準則變更影響,表觀租金率4.8%(流水提成;前值4.7%)。同理,折攤為24.3%,前值為13.8%(含固定租金部分)。財務費用佔比由1.7%上升至2.6%,主要為租賃會計準則影響。公司現金流良好,流動現金2.54億元,理財產品7.66億元,合計10.2億元。食品公司新增71個經銷商,新開拓終端商户15000個。
盈利預測:疫情影響逐步消散,當前湊湊恢復至8-9成;呷哺恢復至8成。考慮到公司半數餐廳位於受疫情影響較嚴重、管控嚴格的區域(北京、兩湖、東北),上半年成本控制得當。當前主品牌升級帶來的老客流失、asp提升帶來的翻枱下滑已經邊際減弱,品牌年輕化效果在持續;首次公開披露副牌“湊湊”經營情況,翻枱表現令人驚喜,重點商圈議價能力逐步體現。食材、人力成本雖受疫情影響,仍控制得當,二三線城市有望持續發力,經營拐點將近。我們下調2020年EPS至0.07元,維持2021年EPS為0.49元,新增2022年EPS為0.55元。當前股價對應PE分別為136倍、18倍和17倍。給予2021年20x估值,對應股價為11港元(當前匯率),維持“推薦”評級。
風險提示:疫情擴散超預期;經濟下行超預期;食品安全風險。
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