華媒控股(000607.SZ):子公司杭州餘杭晨報傳媒有限公司擬託管
格隆匯 8 月 30日丨華媒控股(000607.SZ)公佈,根據地方政府關於縣級融媒體中心建設的要求,按照打造“全國一流、全省領先”的區域新型主流媒體的工作目標和“充分整、深度融、新聞+、政策扶”的思路,為進一步加快推動媒體融合、報台端一體發展,公司擬與杭州餘杭傳媒集團有限公司簽署《杭州餘杭晨報傳媒有限公司託管協議》,同意授權杭州餘杭傳媒集團有限公司對杭州餘杭晨報傳媒有限公司實施整體託管經營。
晨報傳媒主要經營《餘杭晨報》的廣告與發行業務。《餘杭晨報》是杭州市郊一份區域性報紙,立足於關心民生訴求、解決民生難題、強化生活資訊服務,通過報紙、網站、閲報欄、手機報、微博、微信等手段,實施全媒體營銷。
公司授權杭州餘杭傳媒集團有限公司對杭州餘杭晨報傳媒有限公司實施整體託管經營,主要系根據地方政府關於縣級融媒體中心建設的要求,有助於實現打造“全國一流、全省領先”的區域新型主流媒體的工作目標和“充分整、深度融、新聞+、政策扶”的思路,進一步加快推動媒體融合、報台端一體發展,繼續深化《餘杭晨報》辦報合作。合作雙方將進一步發揮各自優勢,在媒體融合發展、宣傳合作、產業對接、活動舉辦、人才交流等方面優勢互補,最大程度實現合作共贏。
晨報傳媒整體託管後,將不再納入公司合併報表範圍,將相應減少公司的營業收入和營業成本,增加公司的投資收益等。由於晨報傳媒的具體業務區域在杭州市郊餘杭,業務具有明顯的區域屬性,與公司其他業務存在地理位置的天然劃分,因此不會影響公司其他廣告策劃會展等業務。該事項獲批後,晨報傳媒與餘杭晨報社之間的採編分成將不再納入公司關聯交易計算額度,該項涉及的固定採編費用為910萬元/年,收入分成比例為28%。
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